Sonax xtreme protective rim sealant 250 ml (250100)

SONAX

The history of Sonax dates back to 1903. At that time, the great-grandfather of the company's current owner, Franz Hoffmann, was mining silica, an ultra-fine mineral used in household polishes, in Neuburg on the Danube.

After World War II, Franz Hoffmann began producing care products. The "Sona" brand was used primarily for household silver polishes; for car care products, the "x" was added as a synonym for wax - "Sonax" was born.
The beginning was simple: four Sonax representatives drove through Germany in fully loaded VW Beetles. Personal contact with customers was important: at that time, advertising was unthinkable.

With the German economic miracle came the breakthrough of Sonax car care products. From the mid-1960s, Sonax supplied the first fully automatic car washes with high-quality cleaning and care products. At the same time, the manual car care program was constantly being developed. More and more people were proudly affording their own cars. On Saturdays, the car was washed ritualistically, rarely by the attendant at the gas station, but rather by hand by the proud car owner. The demand for car care products grew sharply and with it the success of the Sonax brand.
Soon, Sonax opened up new markets: the agricultural industry, the hardware trade, the forestry sector, construction, production technology or sanitary technology – all of which are based on first-class Sonax products.